Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition cost is getting progressively more expensive, maximizing the value of existing customers is [...]
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it was doubling down on user privacy and putting [...]
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve compiled a list of [...]
In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy Company [...]
In episode 120, Tyler is joined by Joshua Johnston, Founder of 321 Pocket Ops. Listen in as they discuss how to effectively scale operations and the effects of inflation and the talent acquisition war on the PR and marketing landscape. [...]
In episode 119, Tyler is joined by Zach Rego, VP of Sales & Marketing of Unstack. Listen in as they talk about the value of A/B testing landing pages. Listen to the Episode! In Episode 119 of the Lion’s Share [...]
In episode 118, Tyler is joined by Monique Maley, President of Articulate Persuasion. Listen in as they talk about navigating turbulence in your communication as a marketer as well as building confidence within your team. Listen to the Episode! In [...]
n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Listen to the Episode! [...]
In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]
