In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influencer marketing. Listen to the Episode! In Episode 115 [...]
With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]
In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips! Listen to the Episode! In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and [...]
Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]
While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]
In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the PR world and more! Listen to [...]
As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]
Many marketing leaders reading this will have (justifiably) developed a sense of optimism over recent weeks as life begins to creep back to normal. But COVID-related challenges are only one type of headwind that marketing leaders and their teams face [...]
One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]
For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]
