In episode 122, Tyler is joined by John Doherty, a digital marketer & founder of Credo. Listen in to discover the top marketing agency red flags. Listen to the Episode! In Episode 122 of the Lion’s Share Marketing Podcast, [...]
In episode 121, Tyler is joined by David Magley, former NBA player and current President of The Basketball League. Listen in to hear what marketing tactics are working to bring fans out to games and to create loyalty. Listen to [...]
The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]
Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]
Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]
While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]
As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]
Many marketing leaders reading this will have (justifiably) developed a sense of optimism over recent weeks as life begins to creep back to normal. But COVID-related challenges are only one type of headwind that marketing leaders and their teams face [...]
There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the [...]
