While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]
In episode 113, Tyler is joined by Dominique Soucy, the Founder of an emerging sport called PürInstinct. Join in as they take a deep dive into the future of new athletics, NFTs in the PR world and more! Listen to [...]
As customers get costlier and costlier to acquire, marketing leaders are left to ponder two things: will the Zuck and Tim Apple ever make up, and how can marketing leaders get costs back down to a palatable level? Part of [...]
Many marketing leaders reading this will have (justifiably) developed a sense of optimism over recent weeks as life begins to creep back to normal. But COVID-related challenges are only one type of headwind that marketing leaders and their teams face [...]
One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]
For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]
In episode 112, Tyler is joined by Ben Knegendorf, host of the BK Show and serial eCommerce expert. Ben highlights that SEO is nowhere near dead and needs to be valued more in the eCommerce community. Listen to the Episode! [...]
In episode 111, Tyler is joined by Shiri Hellmann, VP, Vice President of Marketing at SodaStream. Shiri gives some insight into how to market the same product with various global narratives. Listen to the Episode! In Episode 111 of the [...]
The long-anticipated new round of stimulus checks have started hitting the accounts of potential customers around the country. If marketing leaders like you are going to take advantage of Christmas in March, you’re going to have to act swiftly. To summarize the [...]
Introduction: What Is Email Marketing Automation? We’ve all noticed social media has been on a meteoric rise. There are constantly new consumers and eager eyes watching their Twitter timelines, Instagram feeds, and even LinkedIn profiles. But what about [...]
