Speed and Agility are valuable in far more places than athletics. Not the least of which is your business. Marketing leaders and those that they answer to, be it ownership, C-Level executives, business partners, or even significant others are often [...]
The Crossnet Influencer Pool Recently the NCAA capitulated to common sense a court order and legalized the compensation of college athletes for their name, image, and likeness. The biggest winner here, of course, is the athletes. Within hours, Fresno State’s Cavinder twins- [...]
In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]
The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]
Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influencer marketing. Listen to the Episode! In Episode 115 [...]
With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]
In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips! Listen to the Episode! In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and [...]
Capitalizing on Your Amazon Strategy is important. Amazon just announced its best first quarter ever, posting over $100 billion in revenue. As Amazon continues to grab a larger portion of the ever-growing eCommerce industry, it’s leaving a trail of new winners [...]
